Because the system of our stories can save the world

Innovation is no longer about a good idea or better technology–it requires that we acknowledge the larger system of relationships between people and things. It is in this system where the next wave of innovation will live. It’s in finding and mapping the right stories that businesses will uncover environmentally and socially sustainable solutions that can help people while also increasing profits.

Because business needs better stories

Stories keep your product’s value intact from concept to shelf because one of the most important features of your product or service is experience. How do you align a team around an ephemeral thing like experience?

You use a story.

You use a story because stories are experience’s medium. Think about it–experience consists of a variety of sensory factors over time through an environment. There’s no other means of communication that can pull all of these systems together in a better way than a good story. And, if the story is good enough to make team members feel a certain way, then they’ll remember that feeling while designing and they’ll share a collective understanding of what the experience should feel like. This means that they’ll find and avoid bumps in the process sooner because they’ll know when something in a design is going to break the story.

The right stories foster a shared language around an experience that motivates your teams and allows them to move faster because they’re moving smarter and more efficiently. From the beginning to the end of your process—stories are the number one most important thing businesses need to build the right experience.

Because business runs on presentations

…not just for funding, but for design, engineering, and development. A good presentation can mean the difference between a yes and a no. Every day. We believe that all of our presentations are created for our clients to deliver again. That means we don’t only deliver a great presentation, but we leave it with you.

Because stories create meaning & meaning creates value

And, when we read those 2 things, we believe unwaveringly that what we do makes a product or service more valuable. We help ensure that what you’ve designed has those little moments that make a person surprise smile. Think about the last time that happened to you. We want to give that feeling to your current or potential user. Correction. We want to give that feeling to your team so that they can create that feeling for your user. That’s why we’ve built our team with researchers who have professional experience in design, tech, AND storytelling.

Because anyone can give you advice

We give you perspective and analysis. We don’t consider ourselves experts in your business, we consider ourselves experts in distilling relevant information. We’re pragmatic and empathetic storytellers. Rigorous research nerds with a love for puzzles and poetry—and we are very very good at understanding the game of telephone.

Because simple works for everyone

Design, strategy, data–none of it means anything unless people can understand it.

Because we believe in story listening

There are just as many ways to listen as there are to talk or sing, and we prefer soliciting stories as our main mode of investigation. When was the last time you requested a story from someone at work over asking for a fact? It’s a beautiful thing to hear, and it gives us a Columbo-like quality that people tend to like.